ALL COMPANIES NEED A COMPETITIVE ADVANTAGE TO WIN.
YOUR CULTURE IS THAT COMPETITIVE ADVANTAGE.
When you understand your unique corporate culture, you understand your unique brand. And that is the best competitive intel you’ll ever get.
Culture is a business issue, not merely an HR issue.
The CEO and executive team should take responsibility for an organization’s culture, with HR supporting that responsibility through measurement, process, and infrastructure.
-Deloitte Human Capital Trends Report, 2016-
"The culture of any organization is shaped by the worst behavior the leader is willing to tolerate"
Bottom line, regularly assessing your cultural identity allows leaders to proactively course-correct if culture, values and strategy are out of sync. It also allows organizations to leverage those unique differentiators to positively impact business.
WHEN YOU KNOW YOUR CULTURAL IDENTITY, YOU HAVE BETTER CHANCES OF:
Leaders modeling the right behaviors to achieve success.
Understanding your companies “true brand”; the brand your customers experience.
Attracting employees who will like “the way things work”at your company.
Mitigating regrettable turnover.
behaviors within your organization are helping or hindering strategic success.
Determining success or failure during times of change; including merger, acquisition, and growth initiatives .